SEO & ANALYTICS
Succeeding with SEO (Search Engine Optimization) has become increasingly challenging in recent years, but smart marketers link content and SEO to generate more leads. The effectiveness of SEO increases over time, by producing more content, adding more quality links, and ranking for more keywords, which ultimately leads more visitors to your site.
SEO is one of the sustainable ways to create an audience, generate leads, and close customers. To succeed in SEO you need great content, outreach and link building, which all require investment. I can help in these efforts and start converting visitors to your clients!
Improve user experience across your site
Make it responsive & mobile-friendly and improve page loading time. Use attractive CTAs (Call To Action buttons) and motion & animation.
Focus on topic clusters instead of keywords
Influential search engines have changed their algorithm to favor topic-based content. Here we focus on topics rather than keywords. The model simplifies site structure by creating content around one central topic. Focusing on this is important, because being found in search engine results is intensely competitive.
Don't forget off-page optimization
A backlink is created when an external website links to yours. These are important in determining the popularity of your website.
Know how to measure SEO performance
Do the following terms make your head spin? Domain authority, keyword ranking, organic traffic, time spent on page, bounce rate, mobile and desktop users, click-through-rate... Let's talk!
SEO is one of the sustainable ways to create an audience, generate leads, and close customers.
Elisa is a proactive and professional marketing manager with a vision. She is efficient and resourceful and never hesitates to start working on a project. She can find solutions easily and quickly, running several day-to-day projects simultaneously. She always delivers, is extremely reliable and fun to work with.
SAMPLES OF CLIENT SUCCESS
FINNISH KEYWORD RESEARCH
An Australian online tool company was looking for a native Finn to assist with keyword research and SEO to see if their product was ready to be localized to Finnish. Based on my dutiful and precise research they could make a decision of expanding to the Finnish market.
We took advantage of an online tool to help a software company with their SEO strategy, keywords, link building, and analyzing site performance. We created a link building plan to identify the best ways to do backlinking and rank higher on Google. We made sure content was optimized for search engines using keywords and meta descriptions which resulted in a significant increase in inbound leads.