In today’s digital world buyers and decision makers thoroughly research available information when deciding which brands and businesses to engage with. The majority has already been pre-decided before even contacting a vendor. How can you influence this?
With segmented content marketing.
I can help you become equipped to respond to the buyer-driven marketplace. With properly managed and SEO optimized content marketing you can increase your visibility, influence people, and ultimately increase sales by providing educational content to your potential clients, while they are doing research.
By leveraging content marketing for business to business marketplaces, you can build and nurture trust with a prospective client long before the conventional sales cycle begins. Make an impact, start today!
My speciality is segment specific, targeted content, such as:
SEO optimized landing pages
You want people to find you. The best way is to have them land on your page via search engines. Together we identify your keywords and optimize your landing pages for maximum results.
Industry insight in the form of blog posts
When you have something interesting to say from time to time, people are more likely to engage. Together with your subject experts, I help you write impactful articles and build you a theme-based blog content strategy.
Customer cases and testimonials
References are the strongest form of conversion. Use positive feedback from existing customers to convince new prospects to work with you.
Technical white papers
Specifically in the technology space, your prospects might be engineers who want some proof of the effectiveness of your technology. The best way is to wow them with a full-blown, well designed, informative technical piece, which I coordinate & execute together with your subject experts.
Infographics and videos
People have short attention spans. Get their attention with beautiful and informative infographics, or short testimonial videos. I work with independent design and video production companies to deliver top content.
Targeted email campaigns and newsletters
Keep your clients and prospects up-to-date on your company’s news & success. People are more likely to trust prosperous, socially responsible, transparent companies.
When something big happens in your company, you want the world (and your prospects) to know. Together we produce an official release and find the correct channels for you to blow your trumpet.
Seaber is a Finnish software company in the B2B maritime technology field. Back in 2019, we were looking for a marketing manager to help us ramp up our marketing activities. Based on Elisa’s extensive experience in the field we were delighted to take her on board. She handles practically everything in Seaber’s marketing from the marketing plan and budget to events and sales support. She’s in charge of all content, including Social Media, Google Ads, press releases, videos, webinars, landing pages, and blog posts. She has been a valuable addition to our growing company and we are pleased with how efficiently she takes care of her tasks. She is a multitasker with excellent project management skills and the people skills to make things happen. I warmly recommend Elisa as a marketing partner.
SAMPLES OF CLIENT SUCCESS
Using social media such as Twitter, LinkedIn and Facebook and bi-annual client newsletters we helped keep the target prospects informed about the success and progress of a software company. The number of followers of these social media accounts continuously increased.
Content marketing is the gap between what brands produce and what users actually want.